{"id":685,"date":"2026-05-26T05:04:09","date_gmt":"2026-05-26T05:04:09","guid":{"rendered":"https:\/\/online.jnujaipur.ac.in\/blogs\/?p=685"},"modified":"2026-05-26T11:04:03","modified_gmt":"2026-05-26T11:04:03","slug":"mba-marketing-project-topics","status":"publish","type":"post","link":"https:\/\/online.jnujaipur.ac.in\/blogs\/mba-marketing-project-topics\/","title":{"rendered":"Top 20 MBA Marketing Project Topics for Final Year Students (2026 Guide)"},"content":{"rendered":"What are the best MBA marketing project topics for final year students?<\/b><\/h2>\n
The top MBA marketing project topics for final year students in 2026 include: Consumer Buying Behaviour in E-Commerce, Influencer Marketing ROI Measurement, Digital Marketing Strategy for Brand Growth, AI-Powered Personalised Marketing, Customer Relationship Management (CRM) Effectiveness, Pricing Strategy Impact on Sales, Social Media Marketing and Brand Loyalty, Sustainability Marketing and Consumer Perception, and Neuromarketing in Advertising. These topics align with current industry demands and are research-ready for students enrolled in MBA Marketing programmes.<\/span><\/p>\nWhy Your MBA Marketing Final Year Project Matters<\/strong><\/h2>\nA final year project in an MBA Marketing programme is more than an academic requirement. It serves as your first professional portfolio piece \u2014 the evidence that bridges classroom theory with business reality. Recruiters and hiring managers treat a well-executed project report as proof of your analytical thinking, problem-solving ability, and domain knowledge.<\/span><\/p>\nA strong MBA marketing project demonstrates:<\/span><\/p>\n\n- The ability to identify a real business problem and structure a research methodology around it<\/span><\/li>\n
- Command of primary and secondary research tools, including surveys, interviews, and data analysis software<\/span><\/li>\n
- Understanding of current marketing frameworks such as the 4Ps, STP model, consumer decision journey, and digital funnel<\/span><\/li>\n
- Industry awareness, including how trends like AI-driven personalisation, influencer ecosystems, and sustainability branding are reshaping marketing practice<\/span><\/li>\n<\/ul>\n
Students at Jaipur National University’s online MBA programme complete their dissertation and project work under the guidance of experienced faculty who bring active industry consulting credentials. The projects are evaluated for originality, practical relevance, and rigour of analysis.<\/span><\/p>\nTop 20 MBA Marketing Project Topics at a Glance<\/strong><\/h2>\n <\/p>\n
\n\n\n| Serial No<\/th>\n | Project Topic<\/th>\n | Category<\/th>\n | Difficulty<\/th>\n<\/tr>\n |
\n| 1<\/td>\n | Consumer Buying Behaviour in E-Commerce<\/td>\n | Consumer Behaviour<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 2<\/td>\n | Marketing Mix Optimisation for FMCG Brands<\/td>\n | Brand Strategy<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 3<\/td>\n | Influencer Marketing ROI Analysis<\/td>\n | Digital Marketing<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 4<\/td>\n | Pricing Strategy and Its Effect on Sales Performance<\/td>\n | Brand Strategy<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 5<\/td>\n | Sustainability Marketing and Consumer Perception<\/td>\n | Consumer Behaviour<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 6<\/td>\n | Digital Marketing Strategy for Brand Growth<\/td>\n | Digital Marketing<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 7<\/td>\n | Social Media Marketing Impact on Brand Loyalty<\/td>\n | Digital \/ Social<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 8<\/td>\n | CRM Effectiveness and Customer Retention<\/td>\n | Analytics<\/td>\n | High<\/td>\n<\/tr>\n |
\n| 9<\/td>\n | Brand Positioning Strategy for Startups<\/td>\n | Brand Strategy<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 10<\/td>\n | Neuromarketing Techniques in Advertising<\/td>\n | Emerging<\/td>\n | High<\/td>\n<\/tr>\n |
\n| 11<\/td>\n | Consumer Behaviour and Market Research Analysis<\/td>\n | Consumer Behaviour<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 12<\/td>\n | Brand Positioning and Competitive Strategy<\/td>\n | Brand Strategy<\/td>\n | High<\/td>\n<\/tr>\n |
\n| 13<\/td>\n | Social Media Engagement Optimisation<\/td>\n | Digital \/ Social<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 14<\/td>\n | Marketing Analytics and Campaign ROI Measurement<\/td>\n | Analytics<\/td>\n | High<\/td>\n<\/tr>\n |
\n| 15<\/td>\n | AI-Powered Personalised Marketing<\/td>\n | Emerging<\/td>\n | High<\/td>\n<\/tr>\n |
\n| 16<\/td>\n | Content Marketing Strategy and Lead Generation<\/td>\n | Digital Marketing<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 17<\/td>\n | Customer Satisfaction and Service Quality Study<\/td>\n | Analytics<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 18<\/td>\n | Retail Marketing and In-Store Consumer Experience<\/td>\n | Consumer Behaviour<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 19<\/td>\n | Green Marketing and Its Effect on Purchase Intent<\/td>\n | Emerging<\/td>\n | Moderate<\/td>\n<\/tr>\n |
\n| 20<\/td>\n | Video Marketing Effectiveness Across Demographics<\/td>\n | Digital \/ Social<\/td>\n | Moderate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n Consumer Behaviour and Brand Strategy Projects<\/strong><\/h2>\nThese marketing project topics place the customer at the centre of analysis. They are among the most selected MBA marketing project titles because they are research-rich and professionally relevant.<\/span><\/p>\n1. Consumer Buying Behaviour in E-Commerce<\/strong><\/h3>\nWhat it covers:<\/b> This project examines what drives customers to purchase from online platforms \u2014 including price sensitivity, trust signals, UX design, peer reviews, and social proof. Students typically survey 100\u2013200 respondents and apply regression analysis or structural equation modelling to identify key purchase drivers.<\/span><\/p>\nTools required:<\/b> Google Forms or SurveyMonkey, SPSS, Excel<\/span>
\n<\/span>Skills developed:<\/b> Primary research, statistical analysis, consumer psychology<\/span>
\n<\/span>Why it stands out:<\/b> E-commerce grew at 18% CAGR in India between 2022 and 2025. Any research in this space carries strong academic and commercial relevance.<\/span><\/p>\n2. Marketing Mix Optimisation for FMCG Brands<\/strong><\/h3>\nWhat it covers:<\/b> Students analyse how an FMCG company balances the 4Ps \u2014 Product, Price, Place, and Promotion \u2014 to maximise market share. This project often involves secondary research using annual reports, Nielsen or IMRB data, and comparative brand analysis.<\/span><\/p>\nTools required:<\/b> Excel, secondary databases, competitive benchmarking frameworks<\/span>
\n<\/span>Skills developed:<\/b> Strategic marketing thinking, data interpretation, brand management<\/span><\/p>\n3. Brand Positioning Strategy for Startups<\/strong><\/h3>\nWhat it covers:<\/b> Students select an early-stage Indian startup and map its positioning against established competitors using perceptual maps, brand equity frameworks, and customer sentiment analysis.<\/span><\/p>\nWhy this topic is strong for 2026:<\/b> India crossed 100,000 registered startups in 2023. Research on startup positioning is timely, original, and commercially valued.<\/span><\/p>\n4. Sustainability Marketing and Consumer Perception<\/strong><\/h3>\nWhat it covers:<\/b> This topic investigates whether eco-friendly product claims and CSR communications genuinely influence purchase behaviour, or whether greenwashing erodes brand trust. Students survey consumers and correlate attitudes toward sustainability with stated buying intent.<\/span><\/p>\nDigital and Social Media Marketing Projects<\/strong><\/h2>\nThese MBA marketing project topics are among the most sought-after in 2026, given the primacy of digital channels in every industry.<\/span><\/p>\n5. Digital Marketing Strategy for Brand Growth<\/strong><\/h3>\nWhat it covers:<\/b> Students audit an existing brand’s digital presence \u2014 SEO performance, paid media ROI, email marketing effectiveness, and conversion funnel efficiency \u2014 and propose a data-driven growth strategy. This is one of the most practical and placement-relevant MBA marketing project titles available.<\/span><\/p>\nFramework applied:<\/b> RACE (Reach, Act, Convert, Engage) Digital Marketing Framework<\/span>
\n<\/span>Tools required:<\/b> SEMrush or Ahrefs (free tier), Google Analytics, Meta Business Suite data<\/span><\/p>\n6. Social Media Marketing and Brand Loyalty<\/strong><\/h3>\nWhat it covers:<\/b> This project measures the relationship between a brand’s social media activity \u2014 content frequency, engagement rate, influencer collaborations, and community management \u2014 and customer loyalty metrics such as Net Promoter Score (NPS) and repeat purchase rate.<\/span><\/p>\nResearch insight for 2026:<\/b> Instagram and YouTube collectively account for 63% of brand discovery among Indian consumers aged 18\u201335 (Kantar BrandZ India 2025). Projects in this area carry immediate commercial relevance.<\/span><\/p>\n7. Influencer Marketing ROI Analysis<\/strong><\/h3>\nWhat it covers:<\/b> Students track an influencer campaign’s performance metrics \u2014 impressions, reach, engagement rate, click-throughs, and attributed sales \u2014 and calculate return on investment against the cost of the partnership. This is one of the fastest-growing marketing project topics for PG students.<\/span><\/p>\nWhat makes this distinctive:<\/b> You can conduct this project using publicly available campaign data and creator media kits, making it accessible even without corporate collaboration.<\/span><\/p>\n8. Content Marketing Strategy and Lead Generation<\/strong><\/h3>\nWhat it covers:<\/b> This project analyses how B2B or B2C companies deploy content \u2014 blogs, videos, whitepapers, and webinars \u2014 to generate inbound leads, reduce customer acquisition cost, and shorten the sales cycle.<\/span><\/p>\n9. Video Marketing Effectiveness Across Demographics<\/strong><\/h3>\nWhat it covers:<\/b> Students compare how different age groups and income brackets respond to short-form video (Reels, YouTube Shorts) versus long-form video content. Engagement data, brand recall scores, and purchase intent are the primary outcome variables.<\/span><\/p>\nMarketing Analytics and Performance Projects<\/strong><\/h2>\n10. Marketing Analytics and Campaign ROI Measurement<\/strong><\/h3>\nWhat it covers:<\/b> This project builds a measurement framework for evaluating multi-channel campaign performance. Students integrate data from paid search, organic social, email, and display advertising to attribute revenue to specific touchpoints.<\/span><\/p>\nTools required:<\/b> Google Data Studio (Looker Studio), Excel, UTM tracking methodology<\/span>
\n<\/span>Career relevance:<\/b> Marketing analytics professionals command 25\u201340% salary premiums over general marketers in India’s technology and FMCG sectors.<\/span><\/p>\n11. CRM Effectiveness and Customer Retention<\/strong><\/h3>\nWhat it covers:<\/b> Students evaluate how a company’s CRM system \u2014 such as Salesforce, Zoho CRM, or HubSpot \u2014 contributes to reducing churn, increasing customer lifetime value, and improving cross-sell and upsell ratios.<\/span><\/p>\nData sources:<\/b> Company case studies, published CRM effectiveness benchmarks, and primary interviews with CRM administrators<\/span><\/p>\n12. Customer Satisfaction and Service Quality Study<\/strong><\/h3>\nWhat it covers:<\/b> Using the SERVQUAL model or CSAT\/NPS methodology, students measure the gap between customer expectations and actual service delivery in sectors such as banking, retail, or hospitality.<\/span><\/p>\nWhy this is a perennial favourite:<\/b> Customer satisfaction research has been a cornerstone of marketing management project topics for over two decades \u2014 and it remains directly applicable to every industry.<\/span><\/p>\n13. Pricing Strategy and Its Effect on Sales Performance<\/strong><\/h3>\nWhat it covers:<\/b> Students analyse how price positioning \u2014 premium, competitive, penetration, or psychological pricing \u2014 influences consumer response and sales volume in a target category. FMCG, SaaS, and consumer electronics are popular sectors for this project.<\/span><\/p>\nEmerging and Specialised Marketing Projects<\/strong><\/h2>\nThese topics reflect the frontier of marketing practice in 2026. They are ideal for students who want to differentiate their MBA marketing final year project with original, forward-looking research.<\/span><\/p>\n14. AI-Powered Personalised Marketing<\/strong><\/h3>\nWhat it covers:<\/b> This project examines how brands use artificial intelligence \u2014 including recommendation engines, predictive analytics, and generative content tools \u2014 to personalise the customer journey at scale. Students analyse case studies from e-commerce platforms and evaluate personalisation impact on conversion rate and customer satisfaction.<\/span><\/p>\nWhy this matters in 2026:<\/b> According to McKinsey & Company, personalisation at scale delivers 10\u201315% revenue uplift for retail brands and 20\u201330% increase in marketing efficiency. Projects in this space are highly regarded by tech, e-commerce, and consulting recruiters.<\/span><\/p>\n15. Neuromarketing Techniques in Advertising<\/strong><\/h3>\nWhat it covers:<\/b> Students explore how eye-tracking data, facial coding, EEG measurements, and implicit association testing are used to optimise advertising creative \u2014 including colour choices, messaging hierarchy, and call-to-action placement.<\/span><\/p>\nResearch methodology:<\/b> Secondary analysis of neuromarketing case studies (published by Nielsen Consumer Neuroscience, Ipsos, and academic journals)<\/span><\/p>\n16. Green Marketing and Its Effect on Purchase Intent<\/strong><\/h3>\nWhat it covers:<\/b> With the Indian government’s National Green Hydrogen Mission and increasing ESG disclosure requirements, consumer attitudes toward green products are shifting rapidly. This project measures whether eco-labelling, carbon offset claims, and recyclable packaging meaningfully change purchase intent across income groups.<\/span><\/p>\n17. Brand Positioning and Competitive Strategy<\/strong><\/h3>\nWhat it covers:<\/b> Students select a category \u2014 smartphones, edtech platforms, quick-service restaurants \u2014 and map the positioning of three to five major competitors. The project concludes with a strategic recommendation for differentiation or repositioning.<\/span><\/p>\nMini Project Ideas for MBA Marketing Students<\/strong><\/h2>\nShort-duration mini projects are typically assigned in the first or second semester as preparation for the final dissertation. The following mini project ideas are structured to be completed in three to four weeks.<\/span><\/p>\n\n\n\n| Mini Project Title<\/th>\n | Duration<\/th>\n | Primary Method<\/th>\n<\/tr>\n | \n| Social Media Audit of a Local Brand<\/td>\n | 3 weeks<\/td>\n | Observation + analytics<\/td>\n<\/tr>\n | \n| Customer Survey on Brand Awareness in a Product Category<\/td>\n | 4 weeks<\/td>\n | Primary survey, 50 respondents<\/td>\n<\/tr>\n | \n| Competitor Analysis Using the Porter’s Five Forces Model<\/td>\n | 3 weeks<\/td>\n | Secondary research<\/td>\n<\/tr>\n | \n| Digital Ad Campaign Planning Exercise<\/td>\n | 3 weeks<\/td>\n | Desk research + campaign mock-up<\/td>\n<\/tr>\n | \n| Analysis of a Failed Marketing Campaign<\/td>\n | 3 weeks<\/td>\n | Case study method<\/td>\n<\/tr>\n | \n| Consumer Perception of Private Label Brands in Retail<\/td>\n | 4 weeks<\/td>\n | Primary survey, 60 respondents<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n These mini project ideas require no corporate collaboration and can be executed independently using publicly available data and primary research with a small respondent pool.<\/span><\/p>\nMarketing Project Topics for BCom Final Year<\/strong><\/h2>\nBCom final year students often search for marketing project topics that fit within a shorter scope than an MBA dissertation. The following topics are structured for 60\u201380 page projects:<\/span><\/p>\n\n\n\n| Serial No.<\/th>\n | Marketing Project Topic for BCom<\/th>\n | Core Framework<\/th>\n<\/tr>\n | \n| 1<\/td>\n | Consumer Behaviour Towards Online Shopping<\/td>\n | Buying behaviour model<\/td>\n<\/tr>\n | \n| 2<\/td>\n | Impact of Social Media Advertising on Youth Purchase Decisions<\/td>\n | Attitude-behaviour model<\/td>\n<\/tr>\n | \n| 3<\/td>\n | Brand Loyalty in the FMCG Sector<\/td>\n | Brand equity model<\/td>\n<\/tr>\n | \n| 4<\/td>\n | Study of Customer Satisfaction in Retail Banking<\/td>\n | SERVQUAL model<\/td>\n<\/tr>\n | \n| 5<\/td>\n | Effectiveness of Sales Promotion Techniques in Retail<\/td>\n | Marketing mix<\/td>\n<\/tr>\n | \n| 6<\/td>\n | Digital Payment Adoption Behaviour Post-UPI<\/td>\n | Technology acceptance model<\/td>\n<\/tr>\n | \n| 7<\/td>\n | Analysis of Advertising Strategies of Two Competing Brands<\/td>\n | Comparative analysis<\/td>\n<\/tr>\n | \n| 8<\/td>\n | Study of Green Marketing Practices in the FMCG Sector<\/td>\n | Environmental marketing framework<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n These marketing project topics for BCom final year students align with the BST Project Class 12 on Marketing Management framework, making them accessible for students continuing from a commerce background into undergraduate study.<\/span><\/p>\nHow to Select the Right MBA Marketing Project Topic<\/strong><\/h2>\nSelecting a marketing project topic is the single most important decision you will make in the final year. The topic determines your research methodology, your data sources, your analysis complexity, and ultimately, how your work is evaluated.<\/span><\/p>\nStep 1: Align with your career goal.<\/b> If you are targeting a career in digital marketing, choose topics that demonstrate competence in analytics, content strategy, or social media. If you are targeting brand management, select topics in consumer behaviour or brand strategy.<\/span><\/p>\nStep 2: Verify data availability.<\/b> A topic is only as strong as the data behind it. Before committing, confirm that you can access respondents, secondary databases, or published case studies relevant to your research question.<\/span><\/p>\nStep 3: Assess originality.<\/b> Review existing literature on the shortlisted topic. Identify gaps \u2014 a specific geography, industry segment, or demographic \u2014 that your study can address uniquely.<\/span><\/p>\nStep 4: Discuss with your guide.<\/b> Your dissertation guide can advise on feasibility, scope, and methodology alignment before you commit to a title.<\/span><\/p>\nStep 5: Check for industry interest.<\/b> Topics tied to current market disruptions \u2014 AI in marketing, sustainability, social commerce, influencer accountability \u2014 carry greater professional relevance and are more likely to lead to placement conversations.<\/span><\/p>\nCommon Mistakes to Avoid While Choosing MBA Marketing Project Topics<\/strong><\/h2>\n\n- Choosing a topic that is too broad:<\/b> “Marketing in India” is not a research topic. “The Effect of Instagram Influencer Credibility on Purchase Intention Among Urban Indian Women Aged 22\u201335” is.<\/span><\/li>\n
- Ignoring data access:<\/b> Do not select a project that requires proprietary corporate data unless you have confirmed access.<\/span><\/li>\n
- Replicating without adding value:<\/b> Reproducing an existing study without any variation in geography, sample, or research question adds no original contribution.<\/span><\/li>\n
- Misaligning methodology with topic:<\/b> Qualitative research designs (interviews, focus groups) suit exploratory topics. Quantitative designs (surveys, regression) suit topics requiring statistical validation. Match the method to the question.<\/span><\/li>\n
- Underestimating analysis time:<\/b> Data collection accounts for 30% of project effort. Analysis and interpretation account for 50%. Students who underestimate this frequently produce weak conclusions.<\/span><\/li>\n<\/ul>\n
How JNU Online Prepares You for Industry-Ready Projects<\/strong><\/h2>\nJaipur National University’s online MBA programme is UGC-DEB approved and NAAC A+ accredited, offering students access to a structured curriculum that prepares them specifically for research-grade final year projects.<\/span><\/p>\nThe MBA Marketing specialisation at JNU Online covers:<\/span><\/p>\n\n- Marketing Management and Strategy<\/span><\/li>\n
- Consumer Behaviour and Market Research<\/span><\/li>\n
- Digital Marketing and Analytics<\/span><\/li>\n
- Brand Management and Communication<\/span><\/li>\n
- Sales Management and CRM<\/span><\/li>\n<\/ul>\n
Students have access to JNU’s Learning Management System (LMS), which provides research databases, recorded lectures by industry faculty, and dissertation planning resources. The university’s Centre for Distance and Online Education supports project students from topic selection through to final submission.<\/span><\/p>\nFor students exploring marketing project topics, JNU Online’s MBA programme provides the theoretical foundation and faculty guidance needed to convert a topic into a high-quality, placement-relevant dissertation.<\/span><\/p>\nProgramme details:<\/b><\/p>\n | | |